Media literacy in the digital society refers to the ability to critically use and evaluate media. This competence includes handling information from diverse digital sources, analyzing content, assessing credibility, and creating and sharing one’s own content securely. It also encompasses understanding the legal frameworks governing media usage. The article explores various concepts and approaches for […]

Streaming services significantly impact the German film industry by increasing funding opportunities for content production and fostering a diverse range of genres and formats. Platforms such as Netflix and Amazon Prime invest billions in local productions, altering viewer consumption habits as audiences increasingly favor on-demand content over traditional cinema. This shift has led to declining […]

Was versteht man unter Medienkompetenz in der digitalen Gesellschaft? Medienkompetenz in der digitalen Gesellschaft bezeichnet die Fähigkeit, Medien kritisch zu nutzen und zu bewerten. Diese Kompetenz umfasst den Umgang mit Informationen aus verschiedenen digitalen Quellen. Personen mit Medienkompetenz können Inhalte analysieren und deren Glaubwürdigkeit einschätzen. Sie sind in der Lage, eigene Inhalte sicher zu erstellen […]

Was sind die Auswirkungen von Streaming-Diensten auf die deutsche Filmindustrie? Streaming-Dienste haben signifikante Auswirkungen auf die deutsche Filmindustrie. Sie fördern die Produktion von Inhalten durch erhöhte Finanzierungsmöglichkeiten. Plattformen wie Netflix und Amazon Prime investieren Milliarden in deutsche Produktionen. Dies führt zu einer breiteren Vielfalt an Genres und Formaten. Gleichzeitig konkurrieren sie mit traditionellen Kinos um […]

Podcasting in Germany involves the production and distribution of audio content via the internet, typically organized into episodes. The podcast market is experiencing steady growth, with 29% of Germans regularly listening to podcasts across diverse topics, including education, entertainment, and news. Monetization strategies primarily include advertising, sponsorships, and subscriptions, with significant advertising expenditures reported in […]

Influencers in the German advertising landscape are individuals who have gained a significant following on social media platforms such as Instagram, YouTube, and TikTok, using their influence to promote products and services. Their recommendations are often perceived as authentic and trustworthy, particularly among younger audiences, with studies indicating that 70% of adolescents trust influencers more […]

The article focuses on the development of advertising technologies in Germany, highlighting innovations, strategies, and market analyses. Key trends include the increased use of Artificial Intelligence (AI) and data-driven marketing for personalized advertising, along with the rise of Programmatic Advertising and mobile advertising. The integration of Augmented Reality (AR) in campaigns, a growing emphasis on […]

The article examines the impact of digital transformation on journalism in Germany, highlighting significant changes in news production and distribution. Journalists are increasingly utilizing digital platforms, leading to faster news dissemination and a shift in consumer behavior, with 83% of Germans accessing news online. The decline of print media circulation poses financial challenges, while the […]

Mediennutzung in Deutschland encompasses the various ways individuals consume media, including television, radio, the internet, and social media. The article highlights significant differences in media consumption patterns across age groups, with younger demographics favoring digital platforms while older generations tend to rely on traditional media. Recent studies indicate that 94% of Germans use the internet […]

Artificial Intelligence (AI) in media production refers to the use of algorithms and machine learning to automate and optimize production processes, enhancing the efficiency of content creation, editing, and distribution. Key applications of AI include automated video editing, text generation, and image processing, which can significantly reduce production time, such as decreasing film editing duration […]